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Voice of Firestone, The



First Aired in 1949

This show started on radio in 1928 and moved to television in 1949. It was broadcast live for about twelve seasons between 1949 and 1963. It had a 46 piece orchestra under the direction of Howard Barlow. The show won many awards. It offered viewers weekly classical and semi-classical concerts featuring celebrated vocalists and musicians.
It also had a number of highlights during its history including the American television debut of Jeanette MacDonald on November 13, 1950. Fred Waring fronted at least two theme shows--one on college songs (co-starring Sterling Holloway) and one on Easter.
Many shows (in abbreviated editions) were presented on the program. These included "Scherezade" (with Roberta Peters), "Carmen" (with Robert Merrill and Rosalind Elias), "Romeo and Juliet" (with Peters, Nicolai Gedda and William Walker and Jerome Hines' "I Am the Way" with Hines playing Christ with Walker, Mildred Miller and David Starkey as his co-stars.
Although Barlow conducted most of the TV programs, other conductors on occasion took the podium including Arthur Fiedler, Wilfrid Pelletier and Harry John Brown.
The Firestone family was deeply involved in the production of the program. When the show debuted in December, 1928, Harvey S. Firestone greeted the audience with the following words: "As each week brings you a new Firestone program, we hope your enjoyment may bring us all closer together and that The "Voice of Firestone" may always have a friendly echo in your memory." (Thanks to firestone.com form that information.)
Firestone and his son Harvey, Jr. both served as hosts for the radio version of the show. According to classic themes.com, Idabelle Firestone composed the music for both the show's opening and closing themes. Words for the opening theme "If I Could Tell You" were written by Madeleine Marshall while words for the closing theme "In My Garden" were written by Lester O'Keefe.
The show's most frequent guest was Rise Stevens with 47 appearances. The artist most identified with the radio program was Richard Crooks, who began appearing on the show in 1932. He ended his career in 1945 when he lost a top note during a Firestone show and retired on the spot. (This information comes from basso cantante.com.)
Leonard Warren was also a frequent guest on the show with his c0-stars in two appearances being Nadine Conner and Dorothy Warenskjold.

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